Source: Upper Deck
Sole NHL and NHLPA licensee to launch historic hockey trading card promotion, giving away FREE packs of trading cards to celebrate country’s annual day devoted to hockey
North Las Vegas, NV (January 12, 2009) – The Upper Deck Company will be celebrating Canada’s favorite sport and pastime on February 21, 2009, in a very special way. To promote the fun of hockey card collecting, Upper Deck will be giving away hundreds of thousands of exclusive “National Hockey Card Day” NHL trading card packs. The very special 15-card set, which will only be available on National Hockey Card Day, will include star rookies, superstars and legends. The cards, which spotlight Canadian-born NHL players, will be given away free of charge at hundreds of Canadian hobby specialty shops, as well as select retail locations on Saturday, Feb. 21.
“We’re extremely excited about this upcoming NHL promotion,” said Josh Zusman, Upper Deck’s hockey brand manager. “As the league and the Players’ Association’s exclusive trading card licensee, it’s only fitting that Upper Deck should produce an exclusive set just for Canadian fans.”
The base set of 15 cards reads like a “Who’s Who of Hockey.” Consisting of three subsets, the collection includes: “Canada’s Rookies” (Steven Stamkos, Kyle Turris, Josh Bailey, Colton Gilles and Derick Brassard); “Pride of Canada” (Sidney Crosby, Vincent Lecavalier, Jarome Iginla, Joe Sakic and Martin Brodeur); and “Hockey’s Heroes” (Wayne Gretzky, Mario Lemieux, Gordie Howe, Bobby Orr and Don Cherry). A special “National Hockey Card Day” logo-stamp will adorn each card front.
Hobby shop owners in Canada interested in purchasing 100-pack bundles of the set and corresponding marketing materials for the promotion are asked to contact Universal Distribution. For ordering information, please call either Universal at 514-335-9000 or 866-335-9001, or Universal West at 604-596-4320 or 866-487-4320.
About Upper Deck
Upper Deck is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit www.upperdeck.com.
2008-09 NHL Hockey Card Day in Canada is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA.
