Source: Upper Deck
Sole NHL and NHLPA licensee to launch historic hockey trading card promotion, giving away FREE packs of hockey cards while supplies last
North Las Vegas, NV (February 16, 2009) – Canadians are passionate about hockey and Upper Deck has chosen a very special way to pay homage to Canada’s favorite sport on February 21, 2009. As a way of promoting the fun of hockey card collecting, Upper Deck will be giving away hundreds of thousands of exclusive “National Hockey Card Day” NHL trading card packs for free, only in Canada. Hockey fans need only to visit their favorite hobby shop, Wal-Mart, Toys-R-Us or London Drugs to pick up one of these free packs of hockey cards while supplies last.
“This is a truly unique promotion for us as Canadians,” said David Moore, owner of Cardboard Memories in Toronto, ON. “Promotions like this have been run successfully in the states before, but to have a special set and promotion just for Canada is something special and I think hockey fans here will get behind it.”
“When you spend time in Canada, it is clear that hockey really is the national sport and we wanted to come up with a way to celebrate that unparalleled devotion,” said Kerri Stockholm, director of marketing for Upper Deck.
What really has hockey fans buzzing is the National Hockey Card Day set itself. The fifteen card set consists of some of the top Canadian born rookies, stars and legends. A special “National Hockey Card Day” logo-stamp will adorn each card front and card backs will be printed in both English and French.
“The set that Upper Deck put together around this special day is awesome,” said Wayne Wagner, owner of Wayne’s Sportscards in Edmonton, AB. “Any set that contains players like Wayne Gretzky, Gordie Howe, Sidney Crosby and Steven Stamkos is one that any Canadian hockey fan will not want to miss out on.”
For a full list of shops participating and for more information about National Hockey Card Day, please visit www.upperdeck.com/nhcd. To view the Diamond Vision video on the promotion, please visit http://upperdecksports.tv/video/Upper-Deck-National-Hockey-Card. To hear an interview on the Wayne Gretzky Radio Show about the promotion, please visit http://www.gretzky.com/podcast/LFWG_14-02-09_upperdeck.mp3.
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com
